Book Review: Design It, Promote It, Sell It


Book Review: Design It, Promote It, Sell It by Marie Segares, reviewed by Angela Plunkett

If you are an avid crocheter - or knitter, - you've probably often heard, "You should sells those!!" You think about it for a while, pondering if those people are right, and if so, how would you go about doing it? 

That's how I, and numerous other crochet designers, got started in the crochet business. It wasn't long before I was designing my own patterns and way of doing things. I opened an Etsy shop, a Ravelry shop, and Craftsy shop, (and finally - years later my own website) ....

Then, the weight of numerous crochet orders on my shoulders got really heavy!!


There had to be another way! With a baby on the way, I knew I couldn't keep up on all the crochet orders. Then the light bulb went off - I could sell my patterns and let others make their own crochet pieces!! That's the short story on how I became a crochet designer. 

I made ALL the mistakes along the way. 

Now, there's a great book available - Design It, Promote It, Sell It by Marie Segares that helps guide you along the way to becoming a crochet designer, getting your patterns published, marketing yourself and more. This book is just what you need to get started as a crochet designer and avoid many of the common pitfalls!


Book Review: Design It, Promote It, Sell It by Marie Segares

Marie Segares is an author, a crochet and knitting designer, crafts blogger, teacher, podcaster, college professor, and small business consultant. She hosted the Creative Yarn Entrepreneur Show, a podcast for yarn industry indies, for two years and 71 episodes. She is also the author of ​Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students​. 
Marie shares crochet and knitting patterns, crafts projects and tutorials, and recipes on her blog, Underground Crafter​. Marie’s patterns, tutorials, and articles have been published in a number of publications. 
In addition to teaching crochet and knitting classes locally, Marie has also taught or presented at BlogHer, Creativation, and other professional blogging conferences. Marie is a graduate of Barnard College. She earned her MPH at Columbia University and her MBA at New York University. She is currently enrolled in the EdD program in Organizational Leadership Studies at Northeastern University.

Book Review: Design It, Promote It, Sell It by Marie Segares, reviewed by Angela Plunkett

Marie wrote Design It, Promote It, Sell It to keep us all from getting lost on the road to becoming a pattern designer. This book includes a crash course in marketing, dozens of ways to promote your patterns online, suggestions for posting on social media, tools for using analytics to find out what is working, and checklists and resources to use in your own business. 

The resources in this book online are worth their weight in gold! Worksheets are included to keep you on track, take notes, and work out where you are on each step of the path towards becoming a crochet designer.

I've been working as a pattern designer for over 6 years now, and I learned quite a lot from reading the book she provided to me for this book review. I'm looking forward to refining my marketing strategies and focusing more on social media to grow my crochet audience according to her suggestions in this informative book. Learning to analyse your different avenues of growth is always important as well.

There's a great deal more to being a crochet designer than just designing patterns. To save yourself a lot of time, to answer a lot of your questions, and to get on the right path quickly, I suggest you check out Design It, Promote It, Sell It for yourself.

Design It, Promote It, Sell It is available as a pdf download here. It is also available through Amazon as Kindle book and as a printed book soon.

If teaching crochet is more of the type of crochet business you prefer, check out Marie's other book - Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students​.

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